Today the resale market is growing 24x faster than traditional retail. Yet, brands are still disconnected from the secondary market and are missing out on the opportunity.
The resale business is developing whether a brand encourages it or not. By embracing the trend, brands/retailers can reclaim the secondary market value.
Today brands have no visibility on the journey of their product beyond the sale. Reflaunt brings in the solution and allows brands to trace their products throughout its life cycle.
Each item sold through Reflaunt receives a digital id, placed on a block-chain, enabling the brand to connect with its owner, regulate its brand image and address the issue of counterfeits.
One out of two millennials has bought second hand and “on-demand services are replacing ownership (…) especially among young professionals living in cities.” BOF, 2018.
Brands that efficiently embrace the new generation’s shifting cultural values and consumption habits will be winning this new generation’s mind and heart.
The value of unworn items is often lost in landfill. Extending the life of clothes by just nine extra months of active use reduces carbon, water and waste footprints by 20-30% each.
By enabling customers to shop consciously and extend the products life, Reflaunt allows brands to stand behind their product’s lifelong quality and strengthen the power of its story telling.
Today’s $20B resale market (US only) will represent $40B in 2022
of women in the US have shopped 2nd hand fashion
of women’s wardrobe goes unworn
Global fashion companies set targets to foster circular design strategies as part of the 2020 Circular Fashion system
Billion trade in fake fashion globally
Extending the life of clothes by just nine extra months would reduce waste and emissions up to 30% each
Customer purchases an item from a retailer.
Once the item goes unworn, he puts it on sale via the retailer's website where he initially bought it.
Reflaunt collects all the original product information and pushes it on various 2nd hand marketplaces.
Once the item is sold, the customer receives shopping credits to repurchase from the initial retailer.
Reflaunt owns the latest re-commerce platform technologies
We collect your 2nd hand market data/insights on post-purchase.
Our marketing and tech tools give you access to your 2nd hand buyers and new target audiences.
Our team combines over a decade of experience in 2nd hand marketplaces, luxury and tech.
Each product sold through the Reflaunt receives a certification based on block-chain technology, a) strengthening the protection of legitimate and official brand distributers/owners, b) ensuring transparency of the product’s journey, from its origin to it entrance on the 2nd hand market, c) improving trust among all buy/sell activities for valuable goods.
Be the next brand to pioneer the future of fashion.
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