Today’s $20B resale market (US only) will represent $51B in 2023
of women in the US have shopped 2nd hand fashion
of women’s wardrobe goes unworn
Global fashion companies set targets to foster circular design strategies as part of the 2020 Circular Fashion system
Billion trade in fake fashion globally
Extending the life of clothes by just nine extra months would reduce waste and emissions up to 30% each
The resale business is there to be claimed. Brands are missing out on a market growing 24 times faster than traditional retail.
Current and future generations are changing the way they shop. One out of two millennials has shopped second hand. Brands that efficiently embrace the new generation's shifting cultural values and consumption habits will be winning their hearts. Reflaunt allows you to stay ahead of the game and encourage loyalty by reinventing the future of sustainable fashion.
Reflaunt’s technology allows brands to understand what’s happening outside their stores. Using blockchain backed digital IDs, Reflaunt allows brands to track and trace from retail to resale.
Reflaunt enables brands to control their image, connect with customers, and tackle counterfeiting.
Extending the life of clothes by just nine extra months of active use reduces carbon, water and waste footprints by 20-30% each.
By rewarding product life extension, brands encourage customers to shop quality pieces while standing behind their product’s lifelong value.