REFLAUNT GIVES BRANDS THE TECHNOLOGY TO BUILD AND RECLAIM THE SECONDARY MARKET.

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WE ARE HONORED TO BE PARTNER OF FASHION FOR GOOD X PLUG AND PLAY.

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WHY THE SECONDARY MARKET?

1 THE GROWTH ENGINE

Today the resale market is growing 24x faster than traditional retail. Yet, brands are still disconnected from the secondary market and are missing out on the opportunity.

The resale business is developing whether a brand encourages it or not. By embracing the trend, brands/retailers can reclaim the secondary market value.

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2 GAIN TRACEABILITY AND CONTROL OVER YOUR 2ND HAND MARKET

Today brands have no visibility on the journey of their product beyond the sale. Reflaunt brings in the solution and allows brands to trace their products throughout its life cycle.

Each item sold through Reflaunt receives a digital id, placed on a block-chain, enabling the brand to connect with its owner, regulate its brand image and address the issue of counterfeits.

3 THE END OF OWNERSHIP IS TRANSFORMING THE FASHION INDUSTRY

One out of two millennials has bought second hand and “on-demand services are replacing ownership (…) especially among young professionals living in cities.” BOF, 2018.

Brands that efficiently embrace the new generation’s shifting cultural values and consumption habits will be winning this new generation’s mind and heart.

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4 CIRCULAR FASHION REWARDS SUSTAINABILITY

The value of unworn items is often lost in landfill. Extending the life of clothes by just nine extra months of active use reduces carbon, water and waste footprints by 20-30% each.

By enabling customers to shop consciously and extend the products life, Reflaunt allows brands to stand behind their product’s lifelong quality and strengthen the power of its story telling.

THE FUTURE OFFASHION IS CIRCULAR

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$40B

Today’s $20B resale market (US only) will represent $40B in 2022

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33%

of women in the US have shopped 2nd hand fashion

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70%

of women’s wardrobe goes unworn

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60+

Global fashion companies set targets to foster circular design strategies as part of the 2020 Circular Fashion system

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$450B

Billion trade in fake fashion globally

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30%

Extending the life of clothes by just nine extra months would reduce waste and emissions up to 30% each

HOW REFLAUNT WORKS

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1 Arrow

Customer purchases an item from a retailer.

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Once the item goes unworn, he puts it on sale via the retailer's website where he initially bought it.

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3 Arrow

Reflaunt collects all the original product information and pushes it on various 2nd hand marketplaces.

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4  

Once the item is sold, the customer receives shopping credits to repurchase from the initial retailer.

FROM YOUR BRAND E-SHOP

TO SELECTED
2ND HAND
MARKETPLACES

TO YOUR BRANDED
2ND HAND
MARKETPLACES

WHY REFLAUNT

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TECH ASSETS

Reflaunt owns the latest re-commerce platform technologies

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DATA COLLECTION

We collect your 2nd hand market data/insights on post-purchase.

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CUSTOMER ACQUISITION

Our marketing and tech tools give you access to your 2nd hand buyers and new target audiences.

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2ND HAND/ MARKETPLACE EXPERIENCE

Our team combines over a decade of experience in 2nd hand marketplaces, luxury and tech.

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BLOCKCHAIN

Each product sold through the Reflaunt receives a certification based on block-chain technology, a) strengthening the protection of legitimate and official brand distributers/owners, b) ensuring transparency of the product’s journey, from its origin to it entrance on the 2nd hand market, c) improving trust among all buy/sell activities for valuable goods.

READY TO RECLAIM THE
SECONDARY MARKET?

Be the next brand to pioneer the future of fashion.
Get in touch